There is no question that when the economy is not performing well, the electrical construction market hurts. The main reason is that electrical contracting companies are highly fragmented. Notably, there are well established electrical repairs contracting businesses fighting for market share. Competition forces a substantial number of small electrical contracting firms to fight for the scraps. Therefore, it is critical to market your business correctly to ensure growth during lean economic times. This article highlights some marketing tips to help you gain a competitive edge.
Meet and Greet Strategy -- If your business has professional, competent electrical technicians, and well-equipped facilities, then, by all means, take advantage of the meet and greet methodology. For instance, whenever you are looking for clients like general contractors, invite them to your facility to showcase your capabilities. When a general contractor sees that your facility is well equipped with essential electrical repairs equipment, then they are likely to try out your services. However, if your business is still a work in progress, do not hesitate to meet your client at their premises; however, be keen to tag along with your best electricians to the meet up with potential clients.
Leverage on Design Capabilities -- Showcasing design capabilities of your business related to electrical plan layouts is a robust negotiation strategy that is sure to win clients. The ability to solve a client's electrical problems via design-build is an even stronger selling point as you build relationships with other industry players such as architects and engineers. For example, rather than have your foreman sketch out plans of an under-slab or power room out in the field, do such plans with the help of CAD ( Computer Aided Design) tools. For example, in case you are working on a new building under construction, use 3D BIM (Building Information Modelling) technology to detail power rooms and ceilings. The bottom line is, show clients that you are well equipped with the required design capabilities to meet their electrical needs.
Look Out for Emerging Electrical Repairs Trends -- Lean construction practices and green building requirements are just some of the emerging trends every electrical contractor should be aware. With clients always on the lookout for energy saving strategies, investing a few dollars in learning and applying emerging electrical trends will pay off in the long run. Therefore, attend seminars organized by industry relevant organizations such as the Electric Energy Society of Australia. In addition to learning about new trends, you will meet other professionals, which is good for your business.
For more information, contact companies like Degree C Pty Ltd.